After plenty of research, note-taking, and sketching both physically and digitally, I created this mark by utilizing a bold turquoise, along with the iconic saguaro silhouette; Both being timeless and immediate southwest and Arizonian symbols.
In relation to biomedical research and healthcare, a cacti represents growth, functioning within an ecosystem, sustainability, and providing shelter and nourishment for others. When encapsulated in the saguaro, it also depicts vitality because of their lifespan.
Turquoise is a reminder of the facility's development on native land and references the original, blue Mayo logo as an analogous hue. The outlined appearance of the mark also references the synergy between biology, medicine and technology.
The three arms stand for Discovery Oasis’ mission towards education, research and practice and how they all intersect at the anchor of the logo: a medical cross which is a universal symbol of care and stewardship.
